What is Mobile Marketing & Why Does It Matter?

The world of marketing has evolved into a digital version of the survival of the quickest. To survive, ads should be designed to give users the quickest path to purchase. Mobile marketing does this by putting personalized content in the hands of users with direct links to products and services. Targeting users on their phones...

How to Use H1 Tags and H2 Tags to Maximize SEO

As marketing migrates to the digital world, SEO has become an incredibly competitive space. H1 tags, h2 tags, h3 tags, and so on are among some of the most critical components of a successful marketing strategy. Using heading tags correctly means an increase in traffic to your site. However, using them incorrectly (or not at...

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