Healthcare SEO Services That Earn Trust
Google holds medical pages to a higher standard than almost anything else it ranks, and patients do too. We build SEO that meets both: content your clinicians sign off on, tracking that keeps patient data private, and every provider and location easy to find.
Appointment requests
142this month+31%
Map Pack presence
7of 10 key searches
Page experience
- LCP1.9 s
- INP140 ms
- CLS0.03
Goodon phones
Reputation
4.8across 3 profiles
Patient privacy
Ad platforms receive no form contents
0patient fields sent
01Clinician-reviewed content
Medical content Google can trust, because your clinicians signed it.
Google’s quality raters treat health pages as “Your Money or Your Life” topics, where a wrong answer can hurt someone, and judge them on experience, expertise, authority and trust. Every page we write shows who wrote it and which clinician reviewed it.
Conditions / Knee pain / Recovery
Knee replacement recovery, week by week
Written byYour lead physical therapist, DPT
Medically reviewed byYour orthopedic surgeon, MDBoard-certified
- Experiencewritten by a treating clinician
- Expertisechecked by a board-certified physician
- Trustsources cited, reviewed on a schedule
- Authorityauthor pages with credentials
“Trust is the most important member of the E-E-A-T family.”
“For pages that require a high level of trust, information about who created the content and who is responsible for the content is critical.”
Google Search Quality Rater Guidelines, 2025, sections 3.4 and 4.5.1
- We draftfrom your clinicians’ answers and current published guidance.
- Your clinician signs offon every medical statement before it goes live.
- We re-revieweach page on a schedule, and after any guideline change.
- Real bylines only.Google calls made-up names and false credentials “a form of deception,” so every byline is a real clinician at your practice.
02Privacy-safe tracking
Measure every appointment request. Share nothing private.
Pixels and analytics tags can pass along what a patient typed, the pages they read and the portal they signed into. We audit every tag on your site, remove what leaks, and rebuild appointment tracking so you still see what SEO books.
- Meta PixelAppointment request formForm fields, including the reason for the visitRemoved
- Session replay toolEvery page, forms includedKeystrokes and clicksRemoved
- Google AnalyticsBooking and portal pagesPages a patient visits while booking or signed inRemoved
- Website form inboxAppointment request formName, phone and reason for the visit, stored with the siteMoved
- Live chat widgetEvery pageWhatever a patient typesNeeds a BAA
- Call trackingPhone number on the siteCaller number and source, under a BAAKept
- Appointment countsConfirmation stepBookings by source, no patient data, in a tool under a BAARebuilt
- 2022HHS’s Office for Civil Rights warned that pixels and analytics on HIPAA-regulated sites can disclose protected health information. The bulletin
- 2024A federal court in Fort Worth struck one example: an IP address plus a visit to a public page about a condition. HHS dropped its appeal. The ruling
- GoogleGoogle Analytics offers no business associate agreement, and Google tells HIPAA-regulated sites to keep its tags off pages HIPAA covers. Google’s HIPAA page
- Still in forceForms that record who a patient is and why they’re coming, and everything behind a patient login, are protected health information. After the appeal
The audit starts after we’ve signed a business associate agreement with your practice. Your compliance officer then approves every tag before it goes live, with a written record of what each one collects.
03Providers and locations
Patients search for a doctor, a condition or a clinic. Each needs its own page.
Google treats each doctor as an individual practitioner, entitled to a Business Profile named for the doctor alone, separate from the practice’s. We set up and connect every one, give each provider a page with credentials, and give each location its own page and profile.
Your practiceOne brand, one website, one set of reports
North clinic
- Orthopedic surgeon, MD
- Physical therapist, DPT
Downtown clinic
- Sports medicine, DO
- Physical therapist, DPT
West clinic
- Pain management, MD
- Provider pagesCredentials, specialties, insurance accepted and languages, marked up with schema.org’s IndividualPhysician type and the provider’s NPI number.
- Location pagesWritten for each clinic, with its own hours, providers and directions, never the same text with the city swapped.
- Service linesSpecialty to condition to treatment, so a patient searching “knee pain” finds the page that answers it.
04Directories
Patients check Healthgrades before they call.
Health directories and insurer listings shape whether a patient calls you, and Google compares them with your own site and profile. When they disagree on an address, a phone number or whether you take new patients, everyone trusts you a little less.
- 30 daysto update a provider’s NPI record after a change 45 CFR 162.410
- 90 daysthe longest insurers may go between directory checks No Surprises Act
- 52.6%of healthcare citations in AI answers came from listings Yext study, 6.8 million citations
- Matches your records
- Wrong: fixed at the source
- ?Missing: added
SEO assessment
- SSubjectiveWhat you tell us
The services and patients you want more of, your locations and providers, and what has been tried before.
- OObjectiveWhat we measure
Rankings and Map Pack presence for your key searches, site speed, structured data, every tracking tag, directory listings and reviews.
- AAssessmentWhat’s holding you back
The problems ranked by how many appointments they cost you, with the fastest wins marked.
- PPlanWhat we’ll do
Phases, pages, listings and tracking fixes, with a fixed monthly price. Work begins only after you sign off.
05How we start
Your free review, written the way your clinicians write a chart.
The review covers what you tell us, what we measure, what’s holding the practice back and the plan to fix it, ranked by what costs you the most appointments. The plan comes with a fixed monthly price, and the work is phased to fit your practice.
- 60 to 90 daysRankings and traffic begin to climb
- Months 4 to 8Appointment requests build
- Every monthA report in booked appointments, in plain English
More patients find you. Make sure the front desk can keep up.
The same engineers build patient portals, scheduling integrations and AI agents that answer routine questions, so the growth SEO brings doesn’t pile up on the phones.
06Questions
Questions practices ask before they hire us.
Not listed here? Send it with the form and it lands with our head of engineering.
Ask a QuestionPrivacy and HIPAA
Is your SEO work HIPAA-safe?
Yes. We sign a business associate agreement with your practice before any work begins. We keep patient details out of analytics and ad platforms and keep third-party tracking off booking and portal pages. Any other vendor that could receive patient data stays off your site until it has signed one too. Your compliance officer approves the setup.
Can we still track appointment requests and run ads?
Yes. Appointment requests are counted by source in an analytics tool that signs a business associate agreement, with no patient details. Ad tags stay off forms, booking and portal pages: Google tells HIPAA-covered sites to keep Google Analytics off pages HIPAA covers, and Meta bars health information from its tools.
Do you need access to patient records?
No. SEO runs on your website, your Business Profiles, your listings and your analytics. Nothing we do requires patient charts, scheduling records or any protected health information.
Medical content
Who writes our medical content?
We draft it from your clinicians’ answers and current published guidance, and a licensed clinician at your practice reviews every medical statement before it goes live. Each page names who wrote it and who reviewed it.
What does YMYL mean for a medical practice?
YMYL stands for “Your Money or Your Life,” Google’s term for topics where bad information could harm someone’s health, finances or safety. Health pages fall squarely in it, so Google’s raters look harder at who wrote a page, their credentials and whether the information is accurate and current.
How do you source medical claims?
Every medical statement points to current guidance from a professional body or to peer-reviewed research, and your clinician approves the final wording. We don’t publish promised outcomes or “cure” language, on any page.
Results
How much do healthcare SEO services cost?
Pricing depends on your specialty, your number of locations and providers, and the strength of the competition in your area. The quote comes in writing after a free review: one fixed monthly price, every line explained, with the work phased around the practice’s calendar.
How long before we see more patients?
Most practices see rankings and traffic climb inside the first three months, while appointment requests build through months four to eight. Fixes to Business Profiles and listings usually show up first.
Will our practice appear in AI answers?
It can, and the two kinds of searches work differently. AI Overviews now show on nearly every treatment and condition search but almost never on “near me” searches, which still go to the Map Pack. So we build both: condition pages written well enough to be cited, and profiles and listings for the map. AI visibility is part of every monthly report, and a free visibility review gives you today’s picture.
Working together
Which specialties do you work with?
We’ve worked with eye care and rehab practices, and the method fits any specialty where patients search locally: orthopedics, physical therapy, dermatology, primary care and more. Dental practices have their own program.
Can you manage many locations and providers?
Yes. Every clinic has its own profile and page, every provider a credentialed page, and the monthly report breaks out appointments by location so you can see which clinics are growing.
Are we locked into a long contract?
No multi-year commitment. Healthcare SEO takes a few months to compound, and from then on the reports in booked appointments make the case each month.
07Free healthcare SEO review
See what’s costing your practice appointments.
Send your website and the services you’d like to grow. You’ll have the first problems worth fixing from our head of engineering within one business day.
The review covers
- Rankings and Map Pack presence for your key searches
- Every tracking tag, checked for patient data
- Provider and location pages, and the ones missing
- Health directory and insurer listings
- Reviews across every location
Get your free healthcare SEO review
Add your website and the services or locations you want to grow. No patient information, please.
Boosted Lab
Search, websites and software for businesses that want more customers. Built in-house by engineers in Fort Worth, Texas, since 2014.
