How Internet marketing has changed what we are attracted to when visiting a website
With the start of a new decade, we’ve seen changes in various industries and sectors- from the food industry becoming more health conscious to the travel industry becoming more budget-friendly. Of all areas, however, the most exponential changes have occurred in Technology-based sectors. One year in the tech world is equivalent to various in any other area. Computers have become faster, smarter, more portable. Our cell phones are able to recognize our voices to execute our commands. The online world is just as rapidly advancing, with internet marketing becoming dispersed through various mediums and search engine optimization (SEO) trends having evolved to be more savvy and oriented to the human experience.
What was regarded as standard practice in previous years in the world of SEO trends might not always carry on. To anyone who is interested in learning about practices that professionals/SEO agencies maintain, it is first important to understand which ones have lost steam and put them on your “Don’t Do List”:
With millions of websites competing with one another, a cluttered website was at times seen as a unique way to leave a memorable impression on a website visitor. However, this proved to be a distracting and overwhelming method and today’s creators focus more on simple and elegant designs. The user experience should be kept as the focus and allow for easy and simplistic navigation.
Unsolicited Music Playing Websites
In the Myspace days, everyone with a profile was free to customize their page with a song of their choice. This was also adopted by various other sites that welcomed visitors with unwarranted music selections. This trend quickly became obsolete as the nuisance of invasive music caused visitors to quickly leave sites.
Flashy “Click Here” Linked Buttons
This maneuver to grasp users’ attention still exists although it is not nearly as effective as other types of linked text. Rather dull and unexplanatory, the phrase itself doesn’t inform the individual what the linked page is about. In this day and age, a busy web user wants to know the context of what kind of website a link will take them to, hence the ineffectiveness of a “Click Here” button. A wise internet marketing strategy would be to include relevant context to whatever linked text you want the user to click on.
Violating SEO Ethics with Link Buying
The previous trend of buying links used to be common practice, but the scene in SEO ethics has changed and this method is now penalized. While link building is still encouraged via “trades” through guest posting, Google has put a stop to link spamming with its Penguin Algorithm. As it is better for credibility anyway, it is not encouraged to buy links in your search engine optimization strategy as it could damage the site’s reputation.
Print Media and Yellow Page Advertising
For years, print media and the previously ever so prevalent “Yellow Pages” had been a staple in advertising. The Yellow Book in particular contained a large, local business directory with any given company’s phone number, hours, location, and specialization. Advertisements would be dispersed throughout the book, and similarly with print media, these methods remain present although less popular than online advertising. Many users now access information online via the internet and various applications on their smart phones, so it would be wise for content to transition to more digital copies.
Stuffing Content with Excessive Keywords
It had been common practice for SEO agencies and specialists to overuse keywords for the purpose of rankings. However, with an overabundance of keywords, it can be hard to read and understand content properly. It is still important today to use keywords in internet marketing today, but typically it is not recommended to exceed 3% of the content.
If you are a business owner/manager and don’t have all the necessary know-how of SEO to optimize your internet marketing strategy, contact us for a free consultation.