In 6 months:
Parts Orders
Organic Keywords
Visibility in SERPs
Clicks to Site
Search Impressions
Mission Statement
Jason, the owner of Texas Drivetrain Performance, wanted to emphasize the online parts sales portion of his business while continuing to offer top tier transmission services to the DFW area.
Ecommerce is a very competitive space, but the mission was clear. Push online store sales through the roof using the most advanced SEO (Search Engine Optimization) tactics available today.
Simultaneously, we wanted to supplement online sales with in-person sales to the transmission shop.
Objectives
At Boosted Lab, we don’t just dive in and hope for the best. While that may work, it’s not very effective and it’s not a good use of resources.
Instead, we map out everything first. In order to grow your business, we need to fully grasp the technology stack, the competitive landscape, goals, and steps on how to get there.
This way we guarantee the fastest and healthiest ROI in the business. Your hard-earned money should be working for you.
Our objective is to build your business using the most effective strategies available today.
Analyze
This is by far the most overlooked step in the process. Sure, we can skim the surface and understand most of the situation rather quickly using our own tools. But your return on investment wouldn’t be as nice. Does 20% gains sound good? Is that going to be exciting? Probably not.
We prefer 100%, 250%, and 500%+. How’s that for exciting?
1. Understand the goals by asking the right questions and gathering data
- What is the most important goal right now?
- What are your top products and services?
- Can you sell 2x as much of them? 5x? 10x? Do you have enough supply or staff to service the increased demand?
- Are there issues with supplies or staff currently?
- Which products and services are of least concern (i.e. lowest profit margin, phasing out, etc)
- Are there any competitors you are monitoring?
- Do you have existing sales numbers we can look at?
- Are other systems interacting with your site, such as scrapers or interlinked affiliates?
- What concerns do you have?
2. Map out all software architecture used
- Email server
- Web host
- SSL
- Web upgrade system
- Web backup and checkpoint system
- Image compression tools
- 3rd party software
- Payment processor
- Web domain registrar
- Parked and secondary domain references
- Content Delivery Network
- Content Management System
- Automated Marketing Systems
3. Review 3rd party references
- Yelp, and other directories
- Google My Business page
- Facebook, Instagram, and other social media accounts
4. Review the competitive landscape
- Who are we up against?
- Why are they doing better/worse?
- What aspects of the competition do we need to focus on most? Which aspect are we ahead, and therefore don’t need to put as much effort into?
- How do we beat the competition while optimizing resources – time, money, energy?
1. Discover and analyze all the issues
- Technical audit
- Ranking checks using proprietary SEO tools
- Performance audit for keywords
2. Keyword research
- Understanding the market and what keywords are used for what products and services
- Linking keywords to pages, products, and services
3. Grouping tasks
- Which problems are the biggest bottlenecks to success?
- Assigning a timeline to tasks prioritize ROI
- Breaking down large tasks into smaller steps
- Understanding the bigger picture
- Prioritizing according to client goals
Mapping the Strategy
Now that we have a full scope in front of us, we can craft a solution that fits all requirements. This is why we say custom solutions – no two projects are the same. No two businesses are the same.
For Texas Drivetrain Performance, we were able to map out an ideal route to success that would utilize a best bang for your buck approach. We would tackle the glaring issues first. In this case, it was site layout and architecture. The current website was very difficult to navigate and the user journey was cumbersome, to put it nicely.
Mapping the Strategy
Now that we have a full scope in front of us, we can craft a solution that fits all requirements. This is why we say custom solutions – no two projects are the same. No two businesses are the same.
For Texas Drivetrain Performance, we were able to map out an ideal route to success that would utilize a best bang for your buck approach. We would tackle the glaring issues first. In this case, it was site layout and architecture. The current website was very difficult to navigate and the user journey was cumbersome, to put it nicely.
1. Discover and analyze all the issues
- Technical audit
- Ranking checks using proprietary SEO tools
- Performance audit for keywords
2. Keyword research
- Understanding the market and what keywords are used for what products and services
- Linking keywords to pages, products, and services
3. Grouping tasks
- Which problems are the biggest bottlenecks to success?
- Assigning a timeline to tasks prioritize ROI
- Breaking down large tasks into smaller steps
- Understanding the bigger picture
- Prioritizing according to client goals
Doing the Work
The fun part begins. Now that we have our tasks organized and aligned, we can begin the process of fixing, upgrading, and enhancing your business.
For Texas Drivetrain Performance, this was extra exciting because the groundwork was laid out mostly right. We knew exactly what changes needed to be made to get the ball rolling, the money coming in, and the customers coming back for more. This would allow us to start working on the more difficult, lengthy tasks, but get Jason ROI very quickly so that the marketing can pay for itself sooner.
1. Setup monitoring
- Google Analytics
- Google Search Console
- SEO performance tools
2. Update the existing website.
- Clean the user interface
- Better layout
- Friendlier colors
- Modern look and feel
- Ease of touch/click targets
- Upgrade servers
- Remove unused and outdated code and plug ins
- Swap out old and heavy 3rd party plugins for more optimized options
- Update to faster frameworks for content delivery
- Easier to use navigation throughout the site
- Updated menu structure
- Upgrade web security
- Enhance conversion rates through interlinking and Call – to – Action
- Faster access to online shop and related parts
- Rewrite product descriptions for clarity
- Logo improvements
- Start a transmission blog targeting industry specific topics
- Enhance interlinking throughout for a more cohesive user experience
- Mobile & tablet layout upgrades and enhancements for usability
- Contact forms
- Header and footer updates
- Interlinking
- Prioritize top services
- Ease of use
- Responsive layout
- Organized groupings
3. Correct Directories and GMB
- Add client to relevant directories
- Remove duplicate entries
- Correct any existing information that is no longer accurate
- Update the Google My Business page
- Pictures
- Information
- FAQ
- Reply to reviews
Adaptation
Didn’t think there was a Phase 4, did you? This is another step usually overlooked or skipped by most agencies. At Boosted Lab, we continuously monitor results and adjust accordingly. If, for some reason, our strategy is not hitting our expectations, we adapt and overcome. We always have a plan B.
For Texas Drivetrain Performance, we did run into some issues as we were working through set tasks. We were able to quickly adapt to unforeseen circumstances to continue to deliver maximum results.
