Paid Search Advertising
Strive not to be a success, but rather to be of value. – Albert Einstein
Most businesses find that their marketing strategy needs to rely on organic traffic and paid search advertising. With optimized content, you can boost your organic search results. However, pay-per-click (PPC), also known as Paid Search Advertising, is a very different plan of attack.
Boosted Lab offers expert PPC services that help businesses grow, scale, and thrive. Paid Search Advertising requires highly strategic keyword research and careful landing pages to convert users into clients. We have the experience and expertise to get you the most out of your PPC advertisements.
PPC Management Services
Also known as PPC (Pay Per Click) or SEM (Search Engine Marketing), Paid Search Advertising is when we utilize the ad space on Google to promote your business. Our strategy has been proven time and time again to increase leads and reduce costs.
Market Analysis & Campaign Design
Google ads is an auction, which means you’re only going up against your competitors. We use advanced market analysis and campaign design to make sure that you not only can compete, but you can also beat your competitors before your prospects even click your ad. We analyze data from existing competitors from keywords, to ads, to offers to make sure you’re ready to rock from Day 1.
PPC Services That Grow Businesses
Running paid traffic successfully takes a multi-faceted approach. At the core, paid traffic requires knowing your numbers, but also takes strategy, creativity, and a high level of knowledge of the ad platform. Through our innovative paid advertising process, we put your campaigns on a strategic path to ROI.
Analysis & Planning
Google is the most popular platform for PPC strategies where a business bids on specific keywords. When someone searches for those terms, your advertisement will appear at the top of search results.
Digital marketing is not a simple process, but when designed and carefully planned by an expert campaign manager it can be highly effective. For example, paying $30 for an ad that brings you a $20,000 sale is a lucrative marketing investment.
Boosted Lab experts conduct a thorough market analysis for your business and industry niche. We tailor our keyword research as we craft your PPC advertising campaign. The beauty of pay-per-click strategies is that you can make it highly targeted for your audience. Because of our precision, paid campaigns can lead to up to 500% more sales.
Successful use of paid searches relies on several components. Google uses all of the following criteria to determine who it awards the ad to in any given search:
- Relevant Keywords
- Size of Bid
- Landing Page Relevance
The newest ranking algorithm updates reward content that is relevant to the user and PPC ads are no different. Our team uses expert SEO planning to ensure that your campaign is effective.
Optimized Paid Campaigns
Google Ads and other PPC strategies have become increasingly popular recently. Without a full understanding of how to optimize them correctly, you run the risk of wasting a lot of money.
Boosted Lab helps you get the best return on your investment with our PPC services:
- Account Auditing – We examine your current pay-per-click account to see how it is performing. We look for strengths to build on and weaknesses to correct.
- Account and Campaign Building – Our team sets up your paid search account with targeted keywords. We build optimized landing pages to help improve your chances of winning the ad bid.
- Account Restructuring – If you have an account that has gotten out of hand, our team can reign it back in. We work strategically and methodically to renew your PPC efforts to be profitable and productive.
- Strategic Consulting – If you’d like to implement your PPC campaign yourself, the Boosted Lab team can support you. We help you identify areas where you have the opportunity to improve your account and we can teach you strategies for making your ads work well for you.
Custom Tailored PPC Marketing
Don’t waste your valuable time and money on ads that have no strategy behind them. You will spin your wheels, lower your profit, and drive yourself crazy.
Instead, talk to the Boosted Lab team. With expert research, analysis, and insights, we can build and manage your successful paid search ad campaign. Increase your revenue and decrease your stress with our stellar PPC services.
